Cooper Tire & Rubber Company's Tread Wisely™ program is an initiative developed to promote Cooper's signature philanthropy cause of tire and vehicle safety among teens and young adults.

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Give your tires some love and they’ll love you back.



The Tread Wisely program shares tire safety with young drivers across the globe. See where we’ve been and the impact we’ve made.

Find out more here.

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Tire Safety Tips

  • When was the last time you checked in to see how your tires are feeling? Get some tire safety tips here.

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  • Learn how to change a flat tire, check your tire pressure and more through videos from professional racer and The Bachelor star Arie Luyendyk, Jr.

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  • Three things you need to know about tires and why you should care.

    Download Brochure


  • Take Tread Wisely with you

    Take Tread Wisely with you wherever you go by downloading the mobile app.

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  • Tread Wisely educational programs

    Tread Wisely educational programs are happening across the country and around the globe!

    Check Out Where We've Been